Website design tips that look premium and convert

A stranger should grasp who you are, what you offer, and what to do next within five seconds of landing. Use size and contrast: largest element is the headline, second is subhead or hero image, third is primary CTA. One focal point per viewport, competing buttons split attention and kill conversion.

Limit to two font families (display + body). Body size 16–18px on mobile, line height 1.5–1.6. Max line width ~65 characters for paragraphs. Avoid all-caps paragraphs. Headings should step down clearly (H1 → H2 → H3) without skipping levels for styling convenience.

Pick a primary accent for CTAs and links; neutrals for backgrounds and text. WCAG AA contrast minimum (4.5:1 for body text). Use your accent sparingly, if everything is orange, nothing stands out. Save pure black (#000) for text; near-black on off-white feels more editorial and matches Anthropic-style marketing aesthetics.

Whitespace is not empty: it groups related content and reduces cognitive load. Use consistent section padding vertically; align elements to an 8px or 12px grid. Cards with equal height in a row look more professional than staggered chaos. On mobile, stack sections with generous tap targets (44px minimum).

Prefer authentic photos of your team or product over generic stock when possible. Crop consistently; same aspect ratio in grids. Icons should be one style (outline or solid), one stroke weight. Illustrations work for abstract SaaS; photos win for local services and ecommerce.

Alt text on images, labels on form fields, keyboard-focus states on buttons. Do not convey meaning by color alone (add icons or text for errors). Captions on video help everyone. Accessible sites rank better, load faster with simpler DOM, and reduce legal risk, design for all users from the start.