Search optimisation with what your site already has

A search engine crawls URLs, indexes what it finds and ranks the pages that best answer a query. Three layers decide where you land: technical health (the site is fast, served over HTTPS and easy to crawl), relevance (the words and structure of a page match what was searched) and authority (other sites link to you and people search for your name).

Weak technical health caps everything above it, so fix crawl problems before writing another post. On a Cliux site most of that layer is already done for you, which is what the rest of this guide leans on.

Start with the questions customers ask you in sales calls, support messages and the chat inbox. Type each one into a search box and read the autocomplete suggestions and the "People also ask" panel; both are free and both come from real searches.

Group what you find by intent: informational (how do I), commercial (best X for Y) and transactional (buy X). Map one primary term to one URL. Two pages chasing the same term split the signal between them and neither ranks.

• Write the primary term into the page title, the H1 and the first paragraph, once each and naturally.
• Give the secondary terms their own posts and link them to the main page.

Every page has four search fields in its settings: a title, a description, a share image and a switch that hides the page from search engines. Every blog post has its own title, description and share image too. Fill them before you publish, not after.

• Title: the primary term first, under about sixty characters so it is not cut in the result.
• Description: a sentence that earns the click, not a list of terms.
• Share image: what a link to the page shows on social networks.
• Hide from search: for thank-you pages and anything a stranger should not land on.

Inside the page, keep one H1 and step down through H2 and H3 in order. Give every image its alt text in the editor. The page's address comes from its name, so name pages for what they contain (services, not page-two). Link from your busiest posts to the pages that earn money.

Some of the technical layer is automatic, so there is nothing to switch on:

• A certificate is issued for your domain and the site is served over HTTPS.
• A sitemap is served at your domain listing every page you have not hidden, up to 5000 URLs.
• A robots file points at that sitemap and keeps the members' area out of the index.
• A paused site tells search engines not to index it.
• Every blog post carries Article data for search engines.

The one thing to do by hand is to open Google Search Console once, verify your domain and submit the sitemap address. Two things a Cliux page does not have, said plainly: a canonical field, and a structured-data editor beyond the Article data on posts. If you syndicate an article elsewhere, publish it on your own site first.

Publish long pages that answer a whole topic, then support each one with shorter posts that link back to it. The blog's categories and tags give that cluster its structure without any extra work: a category page lists everything in the cluster, and the tag pages cross-link the rest.

Original research, a tool people can use and a checklist they can download attract links; a directory listing does not. Update the numbers in your best pages once a year and keep the address the same. Ten strong pages outrank a hundred thin ones, and they are far easier to maintain.

Search Console shows impressions, clicks and average position per query and per page; it is the only source for those three, so check it monthly. Your site's own analytics show the rest without a cookie banner: sessions, sources (search arrives as a source of its own), the pages people land on and leave from, top pages, devices and countries, over the last thirty days against the thirty before.

There is no bounce rate and no goal report. The goal you care about is a form or an order, and each form reports its own conversion rate from views to submissions, so read that beside the landing-page list. If you also want Google Analytics, add its id in SEO & GEO; it loads only after a visitor accepts the consent banner.

When a page sits just off the first page of results, expand it and add links to it before you write a new URL. Search compounds slowly; expect movement over months of steady publishing, not weeks.