Facebook Pixel integration

Track conversions and build Meta ad audiences from Cliux

Install Meta Pixel in one click — track purchases, leads, and page views for Facebook and Instagram ad optimization.

Why connect Facebook Pixel

One-click Pixel installation

Paste your Pixel ID or connect via Meta Business Suite. Cliux fires standard and custom events automatically.

Ecommerce conversion tracking

Purchase, AddToCart, InitiateCheckout, and ViewContent events sync from Cliux store without manual event setup.

Custom audience building

Retarget site visitors, cart abandoners, and purchasers in Meta Ads Manager with audiences built from Cliux events.

Conversions API support

Server-side event forwarding improves attribution accuracy and ad performance, especially on iOS with limited tracking.

How to set up Facebook Pixel

  1. 1

    Get your Pixel ID

    In Meta Events Manager, create or select a Pixel. Copy the Pixel ID (numeric, 15–16 digits).

  2. 2

    Connect in Cliux

    Site Settings → Integrations → Facebook Pixel. Paste Pixel ID or authorize via Meta Business login.

  3. 3

    Enable Conversions API (recommended)

    Add your access token for server-side events. Cliux deduplicates browser and server events automatically.

  4. 4

    Verify with Meta Pixel Helper

    Install Meta Pixel Helper Chrome extension, visit your site, and confirm PageView, Purchase, and Lead events fire.

FAQ

Does it track Instagram ad conversions too?

Yes. Meta Pixel covers Facebook and Instagram ads. Events from Cliux feed into both platforms via Events Manager.

Is Conversions API required?

Not required but strongly recommended. Server-side events recover 20–30% of conversions lost to browser restrictions.

Does it respect cookie consent?

Yes. Cliux consent banners integrate with Meta's Limited Data Use and consent mode settings for GDPR compliance.

Can agencies manage Pixels per client?

Yes. Each sub-account connects its own Pixel ID. Agency dashboards show integration status across all clients.

Connect Facebook Pixel in minutes

Start free — no credit card required. Enable integrations from your dashboard.

Start for free