Landing page
A page with one job
A landing page has one job: one action, no competing links. On Cliux it is a page like any other in the same freeform editor, with a form that lands in your CRM with its source and first-party analytics that tell you which campaign sent the visitor. There is no split-testing engine, so this guide also says how to compare two pages without one.
4 min read · 5 stepsChecked against the product on
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Step 1: Define the one thing the page is for
Decide the single action: book a call, join the waiting list, download the guide, buy the one product. Every headline, image and bullet exists to make that action more likely; anything that does not is a leak. If you have two goals, make two pages, and send each campaign to its own.
Step 2: Start from the landing kind of site
In the wizard, choose the landing kind of site and a theme; it creates one page and nothing else, which is the point. If the page belongs to a site you already have, add a new page there instead. Either way, remove the menu links and keep the footer to the legal essentials, so the only way forward is the button.
The eleven themes give you the palette and type; there is no library of landing pages by niche, and you will not miss it, because the copy is the page.
Step 3: Write the first screen
Lead with the outcome, not the feature: what the visitor gets, in their words. Under it, one sentence on who it is for. Then the button, labelled with the action itself ("Get the guide", "Book a call"), never "Submit". Put the form itself in the first screen if it is short, or make the button scroll to it.
Look at the phone layout before you go on. On a phone the first screen is the headline and the button, and nothing else fits.
Step 4: Add proof and answer the objections
Below the fold: two or three quotes with real names and roles, a row of logos if you have them, a plain guarantee, and the three questions a hesitant visitor asks (price, how long it takes, why now) with short answers. A testimonial section and an accordion for the questions are in the editor's library; you only need to fill them in.
Anonymous quotes convert worse than no quotes. Ask permission and use the name.
Step 5: Wire the form and read the result
The form sends its submissions to the form's inbox, can create a contact with this page as its source, can email you as each arrives, and can post the submission to a webhook if another tool needs it. Set a thank-you message or a redirect to a page that says what happens next.
Tag every link you send to the page with UTM parameters; analytics keeps the source, medium and campaign with each session, so you can see which channel sent the visitors who filled the form. The form reports its own conversion rate from views to submissions, which is the number the page lives by.
Going further
A landing page is not a home page
The home page speaks to everyone who might arrive; a landing page speaks to one campaign and one offer. Send paid and campaign traffic to the dedicated page, never to the home page, so the words on the page match the words in the advert and nobody has to work out where they are.
Speed and the phone matter more here
Campaign traffic is paid for, and a slow page burns the budget before the headline loads. Export the hero image at the width the page shows, keep embedded scripts to what you need, and open the page on a real phone before you send anyone to it. The phone layout is derived from the desktop one; check the reading order and the button size, and adjust by hand where it needs it.
Comparing two pages without a split test
There is no split-testing engine on a Cliux site. Make two pages that differ in one thing, give each its own UTM-tagged link, and send each half of a campaign's traffic to one of them for the same window. Compare the two forms' conversion rates, not the pages' visits.
For a small audience, compare across time instead: change one thing, note the date, and read the next thirty days against the previous thirty in analytics.
The features this guide leans on
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